Survey and Analysis
When miscommunication occurs, drama and confusion and lost productivity result. It’s essential to know how – or whether – your messages are being received. A communication survey of your partners and employees will uncover the flaws and strengths in your communication systems.
Do you know precisely what needs to happen to make your marketing successful? Do you know what marketing your firm is doing, who’s doing it, and what results the activities are yielding? Do you know how your key players feel about marketing? Before you plan any significant marketing effort, it’s essential that you know where you stand today. An objective assessment of current activities and perceptions, together with practical, real-world recommendations, will help you create a marketing strategy that makes sense for your firm.
It’s essential that you understand what your clients think about your firm and the individuals in it. When conducted by someone outside your firm, face-to-face client surveys and client advisory boards can extract significant information that may improve your client service efforts, as well as client perceptions of your organization. Using information derived from these surveys will help you create a firm that is focused on client service.