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Tips for New Hires

Here are a few tips you can give new professionals when they join your firm. Maybe they can serve as a reminder to your veterans, too. By distributing something like this, you will let people know right away that yours is a progressive, client-centric, marketing-oriented firm.

  1. Know that being a good professional means a lot more than understanding the technicalities. Very few people, other than your initial employers, will ever care about your grades or your membership in a professional society. Those things are important, but generally not to clients.
  2. Prospective clients will be very concerned about three things: Do they like you? Do they trust you? Do they want to do business with you?
  3. Be responsive to your clients. Don’t make them wait. If you make them wait too long too often, they will find a professional who doesn’t.
  4. Clients are not an interruption to your day. They are the reason you have a career and a good paycheck.
  5. Mother Nature gave you two ears and one mouth. Use them proportionally.
  6. Maintain your good manners even when no one else does.
  7. Behave in a way that makes you enjoyable to be around. Laughing at yourself is nearly always a good idea.
  8. Business development in professional services is based on three things: finding, creating and sustaining relationships. You can’t do this from your desk. If you want to get clients, you have to get out of the office.
  9. You never know where your clients will come from. Therefore, be courteous to your support team, your vendors, and your colleagues. You can’t do your job without them, and you want them to rave about you in the community.
  10. Thank your clients early and often. Never, ever take them for granted.

© Melinda Guillemette 2009