The Bell Curve of Business Development
Like most things, business development skills fall into a bell curve. There are people on one side of the curve who simply don’t have the skill or interest to learn how to market themselves and have no motivation to do so. No amount of training, support or coercion will change them much. There are people on the other side of the curve who are skilled and experienced business developers. Often they need no support or structure imposed on them to bring in business; they’ll do it anyway.
But there is the big group in the middle of the curve: they may not know much about marketing and they may be intimidated by it, but they are sufficiently motivated to give it a try. When it comes to business development, these are the people who should receive the bulk of your time, money, effort and encouragement.
© Melinda Guillemette 2009